Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates in the personal health and wellness industry.

• Collaborated with client to generate web content to meet their needs
• Structure site’s User Interface design using functionality over design and mobile first practices
• Consulted with client to outline website goals, illustrate wire frame, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Edited and contributed to the content verbiage
• Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
• Created web compliant metadata for SEO find-ability
• Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created website using licensed theme framework and customized with HTML and CSS

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Created User Interface Infrastructure and designed a cross platform responsive website for this consulting company to maximize sales conversions and minimize bounce rates in the construction consulting industry.

• Collaborated with back-end developers to facilitate the site build
• Structured site’s User Interface design using functionality over design and mobile first practices
• Consulted with client to outline website goals, illustrate wireframe, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organized site content into a logical catalog
• Edited and contributed to the content verbiage
• Designed and shaped graphics, corrected image problems, and formatted company logo for the Web

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Created and designed a cross platform responsive website for this B2B company to maximize sales conversions and minimize bounce rates in the marketing strategy industry.

• Collaborated with client to generate web content to meet their needs
• Structure site’s User Interface design using functionality over design and mobile first practices
• Consulted with client to outline website goals, illustrate site map and architecture, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Edited and contributed to the content verbiage
• Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
• Created web compliant metadata for SEO find-ability
• Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created website using licensed theme framework and customized with HTML and CSS

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Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates in the fitness industry.

• Collaborated with multiple clients to generate web content to meet their needs
• Structure site’s User Interface design using functionality over design and mobile first practices
• Consulted with client to outline website goals, illustrate wire frame, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Edited and contributed to the content verbiage
• Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
• Created web compliant metadata for SEO find-ability
• Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created website using licensed theme framework and customized with HTML and CSS

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Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates in the personal wellness industry.

• Collaborated with client to generate web content to meet their needs
• Structure site’s User Interface design using functionality over design and mobile first practices
• Consulted with client to outline website goals, illustrate wire frame, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Edited and contributed to the content verbiage
• Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
• Created web compliant metadata for SEO find-ability
• Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created website using licensed theme framework and customized with HTML and CSS

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Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates  in the personal health and wellness industry.

• Collaborated with clients to generate web content to meet their needs
• Structure site’s User Interface design using functionality over design and mobile first practices
• Consulted with client to outline website goals, illustrate wire frame, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Edited and contributed to the content verbiage
• Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
• Created web compliant metadata for SEO find-ability
• Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created website using licensed theme framework and customized with HTML and CSS

site not live yet

• Initiated focus on raised conversion rates / CTR and lowered bounce rates by introducing various PPC marketing campaigns 
• Introduced targeted social and email marketing programs using Marketo and Google Analytics resulting in increased conversion rates with assigned ROI driven metrics to each campaign
• Created and maintained Google Adwords PPC campaign which increases CTR by 10% in the first year
• Developed retargeting campaigns through tracking and analysis
• Website User Interface analysis
• Performed and tracked analysis on websites utilizing Google Analytics to improve traffic
• Created PPC landing pages and banner ads for online marketing campaigns
• Gathered metrics on campaign and collateral material for search optimization
• Administered all business marketing operations and advertisement campaigns using organic and PPC campaigns with Twitter, Facebook Ads, Linkedin Ads, Yelp for Business, Google YouTube, and Google Adwords
• Deployed Salesforce and MailChimp back-end website integration for automated email campaigns
• Launched and created “email before download” lead generation campaigns 

Created print marketing collateral including flyers and brochures for various industries including, real estate, fitness, health and wellness, entertainment, property maintenance, e-commerce, finance, and many other industries from small to medium size businesses.

• Conceptualized and executed designs and logos used in marketing collateral
• Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
• Content creation and content client collaboration
• Sourcing, compositing, and retouching images for print
• Collaborated and coordinated with various clients of all levels
• Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
• Provided variety of visual aids and graphics for clients to select
• Generated content that reflects and enhances the company’s overall brand standard, marketing strategy and communications goals
• Synthesized information from multiple sources into clear visual Infographic formats
• Managed and tracked marketing campaign efforts (both print and web-based)

Created and designed a cross platform responsive WordPress website to maximize sales conversions and minimize bounce rates for this Keynote Speaker in the Entertainment/Self-Help industry.

• Customized CMS GUI for maximum compatibility across devices and browsers
• Collaborated with the client to generate web content to meet their needs
• Consulted with client to outline website goals, illustrate wire frame, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Assisted in the creation and development of the content verbiage
• Designed and shaped graphics, corrected image problems, and created and formatted company logo for the Web
• Created web compliant metadata for SEO find-ability
• Ensured all website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created site using theme framework and customizing with HTML and CSS

site not live yet

Created and designed a cross platform responsive website for this service and e-c0mmerce company to maximize sales conversions and minimize bounce rates in the home decor industry.

• Collaborated with client to generate web content to meet their needs
• Structure site’s User Interface design using functionality over design and mobile first practices
• Consulted with client to outline website goals, illustrate wire frame, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Edited and contributed to the content verbiage
• Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
• Created web compliant metadata for SEO find-ability
• Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created website using licensed theme framework and customized with HTML and CSS

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Created and executed brand identity and logos for various industries including, real estate, fitness, health and wellness, entertainment, property maintenance, e-commerce, finance, and many other industries from small to medium size businesses.

• Conceptualized and executed identity and logo
• Created brand identity by applying design principles, typography, color theory, and composition to promotional materials
• Developed designs that clearly communicated the company’s brand identity
• Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
• Content creation and content client collaboration
• Sourcing, compositing, and retouching images for print
• Collaborated and coordinated with various clients of all levels
• Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
• Provided variety of visual aids and graphics for clients to select
• Generated content that reflects and enhances the company’s overall brand standard, marketing strategy and communications goals
• Synthesized information from multiple sources into clear visual Infographic formats
• Managed and tracked marketing campaign efforts (both print and web-based)

Created print marketing collateral including marketing books, offering memorandums, and proposals for various industries including, real estate, fitness, health and wellness, entertainment, property maintenance, e-commerce, finance, and many other industries from small to medium size businesses.

• Conceptualized and executed designs and logos used in marketing collateral
• Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
• Content creation and content client collaboration
• Sourcing, compositing, and retouching images for print
• Collaborated and coordinated with various clients of all levels
• Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
• Provided variety of visual aids and graphics for clients to select
• Generated content that reflects and enhances the company’s overall brand standard, marketing strategy and communications goals
• Synthesized information from multiple sources into clear visual Infographic formats
• Managed and tracked marketing campaign efforts (both print and web-based)

Created property related deliverables including floor plans, site plans and architectural plans for various institutional real estate developers from medium to large sized companies; including Archstone, Blackstone, AEW Capital Management, Decron Properties, TIAA-CREF, Equity Residential, Fairfield Residential, and many more.

• Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
• Sourcing, compositing, and retouching images for print
• Collaborated and coordinated with various clients of all levels
• Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
• Provided variety of visual aids and graphics for clients to select
• Synthesized information from multiple sources into clear visual Infographic formats

Created and designed a cross platform responsive website for this service provider to maximize sales conversions and minimize bounce rates in the property maintenance industry.

• Customized CMS GUI for maximum compatibility across devices and browsers
• Collaborated with the client to generate web content to meet their needs
• Consulted with client to outline website goals, illustrate wire frame, and site functionality
• Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
• Created and developed the content verbiage and deliverables
• Designed and shaped graphics, corrected image problems, and created and formatted company logo for the Web
• Maintained website by updating content, implementing new technology and monitoring performance using various digital marketing campaigns 
• Created web compliant metadata for SEO find-ability
• Ensured all website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
• Created site using theme framework and customizing with HTML and CSS

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