Portfolio
Web Design
- Front-End Responsive Design
- HTML
- CSS
- WordPress
- Landing Pages
- UI / UX
- Optimize and Retouch Images
- User Centered Layout
- On-Site SEO Keywords
- Content Development
- Customize Elements & Pages
- Site Testing
- Launch / Maintenance
Print Design
- Brochures
- Marketing Packages
- Flyers
- Posters
- Proposals
- Logos
- Architecture Design
- Business Cards / Business Identity
- Branding
- Print Ads
- Image Manipulation
- Promotional Collateral
- Content Editing
Digital Marketing
- Email Campaigns
- Banner Ads
- Facebook and Instagram Banner Ads
- Landing Pages
- Lead Capture Forms and Landing Pages
- Digital Brochures
- WordPress Integration
TECHNICAL SKILLS
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Portfolio

Chiropractic Website
Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates in the personal health and wellness industry.
- Collaborated with client to generate web content to meet their needs
- Structure site’s User Interface design using functionality over design and mobile first practices
- Consulted with client to outline website goals, illustrate wire frame, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Edited and contributed to the content verbiage
- Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
- Created web compliant metadata for SEO find-ability
- Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created website using licensed theme framework and customized with HTML and CSS

Construction Consulting Website
Created User Interface Infrastructure and designed a cross platform responsive website for this consulting company to maximize sales conversions and minimize bounce rates in the construction consulting industry.
- Collaborated with back-end developers to facilitate the site build
- Structured site’s User Interface design using functionality over design and mobile first practices
- Consulted with client to outline website goals, illustrate wireframe, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organized site content into a logical catalog
- Edited and contributed to the content verbiage
- Designed and shaped graphics, corrected image problems, and formatted company logo for the Web

Strategy Consulting Firm

Real Estate Website

Marketing Strategy Website
Created and designed a cross platform responsive website for this B2B company to maximize sales conversions and minimize bounce rates in the marketing strategy industry.
- Collaborated with client to generate web content to meet their needs
- Structure site’s User Interface design using functionality over design and mobile first practices
- Consulted with client to outline website goals, illustrate site map and architecture, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Edited and contributed to the content verbiage
- Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
- Created web compliant metadata for SEO find-ability
- Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created website using licensed theme framework and customized with HTML and CSS

Fitness Center Website
Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates in the fitness industry.
- Collaborated with multiple clients to generate web content to meet their needs
- Structure site’s User Interface design using functionality over design and mobile first practices
- Consulted with client to outline website goals, illustrate wire frame, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Edited and contributed to the content verbiage
- Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
- Created web compliant metadata for SEO find-ability
- Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created website using licensed theme framework and customized with HTML and CSS

Energy Healer Website
Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates in the personal wellness industry.
- Collaborated with client to generate web content to meet their needs
- Structure site’s User Interface design using functionality over design and mobile first practices
- Consulted with client to outline website goals, illustrate wire frame, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Edited and contributed to the content verbiage
- Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
- Created web compliant metadata for SEO find-ability
- Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created website using licensed theme framework and customized with HTML and CSS

Personal Wellness, Nutrition, and Spa Website
Created and designed a cross platform responsive website for this service company to maximize sales conversions and minimize bounce rates in the personal health and wellness industry.
- Collaborated with clients to generate web content to meet their needs
- Structure site’s User Interface design using functionality over design and mobile first practices
- Consulted with client to outline website goals, illustrate wire frame, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Edited and contributed to the content verbiage
- Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
- Created web compliant metadata for SEO find-ability
- Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created website using licensed theme framework and customized with HTML and CSS
site not live yet

Digital Marketing
- Initiated focus on raised conversion rates / CTR and lowered bounce rates by introducing various PPC marketing campaigns
- Introduced targeted social and email marketing programs using Marketo and Google Analytics resulting in increased conversion rates with assigned ROI driven metrics to each campaign
- Created and maintained Google Adwords PPC campaign which increases CTR by 10% in the first year
- Developed retargeting campaigns through tracking and analysis
- Website User Interface analysis
- Performed and tracked analysis on websites utilizing Google Analytics to improve traffic
- Created PPC landing pages and banner ads for online marketing campaigns
- Gathered metrics on campaign and collateral material for search optimization
- Administered all business marketing operations and advertisement campaigns using organic and PPC campaigns with Twitter, Facebook Ads, Linkedin Ads, Yelp for Business, Google YouTube, and Google Adwords
- Deployed Salesforce and MailChimp back-end website integration for automated email campaigns
- Launched and created “email before download” lead generation campaigns

Flyers / Brochures
Created print marketing collateral including flyers and brochures for various industries including, real estate, fitness, health and wellness, entertainment, property maintenance, e-commerce, finance, and many other industries from small to medium size businesses.
- Conceptualized and executed designs and logos used in marketing collateral
- Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
- Content creation and content client collaboration
- Sourcing, compositing, and retouching images for print
- Collaborated and coordinated with various clients of all levels
- Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
- Provided variety of visual aids and graphics for clients to select
- Generated content that reflects and enhances the company’s overall brand standard, marketing strategy and communications goals
- Synthesized information from multiple sources into clear visual Infographic formats
- Managed and tracked marketing campaign efforts (both print and web-based)

Motivational Speaker
Created and designed a cross platform responsive WordPress website to maximize sales conversions and minimize bounce rates for this Keynote Speaker in the Entertainment/Self-Help industry.
- Customized CMS GUI for maximum compatibility across devices and browsers
- Collaborated with the client to generate web content to meet their needs
- Consulted with client to outline website goals, illustrate wire frame, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Assisted in the creation and development of the content verbiage
- Designed and shaped graphics, corrected image problems, and created and formatted company logo for the Web
- Created web compliant metadata for SEO find-ability
- Ensured all website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created site using theme framework and customizing with HTML and CSS
site not live yet

Interior Design Website
Created and designed a cross platform responsive website for this service and e-c0mmerce company to maximize sales conversions and minimize bounce rates in the home decor industry.
- Collaborated with client to generate web content to meet their needs
- Structure site’s User Interface design using functionality over design and mobile first practices
- Consulted with client to outline website goals, illustrate wire frame, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Edited and contributed to the content verbiage
- Designed and shaped graphics, corrected image problems, and formatted company logo for the Web
- Created web compliant metadata for SEO find-ability
- Ensured website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created website using licensed theme framework and customized with HTML and CSS

Branding – Logos
Created and executed brand identity and logos for various industries including, real estate, fitness, health and wellness, entertainment, property maintenance, e-commerce, finance, and many other industries from small to medium size businesses.
- Conceptualized and executed identity and logo
- Created brand identity by applying design principles, typography, color theory, and composition to promotional materials
- Developed designs that clearly communicated the company’s brand identity
- Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
- Content creation and content client collaboration
- Sourcing, compositing, and retouching images for print
- Collaborated and coordinated with various clients of all levels
- Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
- Provided variety of visual aids and graphics for clients to select
- Generated content that reflects and enhances the company’s overall brand standard, marketing strategy and communications goals
- Synthesized information from multiple sources into clear visual Infographic formats
- Managed and tracked marketing campaign efforts (both print and web-based)

Marketing Books
Created print marketing collateral including marketing books, offering memorandums, and proposals for various industries including, real estate, fitness, health and wellness, entertainment, property maintenance, e-commerce, finance, and many other industries from small to medium size businesses.
- Conceptualized and executed designs and logos used in marketing collateral
- Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
- Content creation and content client collaboration
- Sourcing, compositing, and retouching images for print
- Collaborated and coordinated with various clients of all levels
- Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
- Provided variety of visual aids and graphics for clients to select
- Generated content that reflects and enhances the company’s overall brand standard, marketing strategy and communications goals
- Synthesized information from multiple sources into clear visual Infographic formats
- Managed and tracked marketing campaign efforts (both print and web-based)

Architectural
Created property related deliverables including floor plans, site plans and architectural plans for various institutional real estate developers from medium to large sized companies; including Archstone, Blackstone, AEW Capital Management, Decron Properties, TIAA-CREF, Equity Residential, Fairfield Residential, and many more.
- Managed and completed several projects simultaneously, consistently meet clients needs and deadlines
- Sourcing, compositing, and retouching images for print
- Collaborated and coordinated with various clients of all levels
- Utilized Adobe Creative Cloud Suite to create designs, including Photoshop, Illustrator and InDesign
- Provided variety of visual aids and graphics for clients to select
- Synthesized information from multiple sources into clear visual Infographic formats

Property Maintenance
Created and designed a cross platform responsive website for this service provider to maximize sales conversions and minimize bounce rates in the property maintenance industry.
- Customized CMS GUI for maximum compatibility across devices and browsers
- Collaborated with the client to generate web content to meet their needs
- Consulted with client to outline website goals, illustrate wire frame, and site functionality
- Developed a user-friendly responsive architecture with site navigation, social media links/widgets, and organizing site content into a logical catalog
- Created and developed the content verbiage and deliverables
- Designed and shaped graphics, corrected image problems, and created and formatted company logo for the Web
- Maintained website by updating content, implementing new technology and monitoring performance using various digital marketing campaigns
- Created web compliant metadata for SEO find-ability
- Ensured all website is validated and development follows W3C web standards and compliance for accessibility and other good practices for web design.
- Created site using theme framework and customizing with HTML and CSS
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Chiropractic Website
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Construction Consulting Website
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Strategy Consulting Firm
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Real Estate Website
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Marketing Strategy Website
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Fitness Center Website
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Energy Healer Website
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Personal Wellness, Nutrition, and Spa Website
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Digital Marketing
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Flyers / Brochures
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Motivational Speaker
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Interior Design Website
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Branding – Logos
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Marketing Books
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Architectural
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Property Maintenance