Digital Marketing
Digital Marketing
- Initiated focus on raised conversion rates / CTR and lowered bounce rates by introducing various PPC marketing campaigns
- Introduced targeted social and email marketing programs using Marketo and Google Analytics resulting in increased conversion rates with assigned ROI driven metrics to each campaign
- Created and maintained Google Adwords PPC campaign which increases CTR by 10% in the first year
- Developed retargeting campaigns through tracking and analysis
- Website User Interface analysis
- Performed and tracked analysis on websites utilizing Google Analytics to improve traffic
- Created PPC landing pages and banner ads for online marketing campaigns
- Gathered metrics on campaign and collateral material for search optimization
- Administered all business marketing operations and advertisement campaigns using organic and PPC campaigns with Twitter, Facebook Ads, Linkedin Ads, Yelp for Business, Google YouTube, and Google Adwords
- Deployed Salesforce and MailChimp back-end website integration for automated email campaigns
- Launched and created “email before download” lead generation campaigns
